Meridio Solutions is work & asset management software company for North American electric utilities. They just went through a name change and required a new visual identity that would elevate them for their competition. We started with building a new logo and visual identity system, which was then applied to a tradeshow booth and website. As their inhouse UI/UX designer, I had already been in charge of their app user interfaces and experience, but I took on the responsibility of modernizing and streamlining their corporate identity for this project.
A logo doesn't sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like.
— Paul Rand
The client had a lot of new messaging and content that needed to be laid out and presented differently. I built a custom WordPress theme according to the brand identity with 4 unique templates to cover around 2 dozen pages. Visit the website here.
The client launched their brand at a large utility tradeshow in Nashville. I designed the booth and its layout along with the marketing department at Meridio.