Butchart Gardens Branding

Corporate Identity

open brand manual

In the rebranding of the Butchart Gardens National Historical Site of Canada, I wanted to represent intersection between structure and nature that exists in gardens. The core objective of the brand was to capture the essence of the garden without resorting to a stereotypical archetype of a flower. Instead, the logo represent the garden as a designed landscape, with stoic lines and three stacked circles, while also encompassing the flowing organic curves and a symbolic leaf. The flowing movement connecting the B to the G lends itself to the path a visitor would take. I aimed to retain the elegance of a traditional garden, while giving it some fresh livelihood. A clean, sans-serif typeface gives it a more modern aesthetic.




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© Tiffany Tsai 2016